Burger King And Its Advertising Campaigns Essay, Research Paper
Advertising essay, term papers, research paper
The Effects Of Advertising On Teens People see advertisements all around the globe that attempt to lure consumers to buy products. Advertisements are placed in newspapers, magazines, schools, and on billboards everywhere. Advertising is giving the general public information about new goods and trying to increase overall sales. It is supposed to be a significant way of getting the point across about a product and create motivation for people to buy. A well-known advertising strategy is making consumers feel insecure and creating fears that can be overcome by buying. Advertising reveals the latest fashions and the new popular novelties on the market. It exhibits perfect individuals wearing the new styles and looking good. Consumers observe this perfection and envy it. Therefore, they go out and buy in hopes of reaching perfection. Furthermore, being an accepted member of society has become very important to most individuals. For instance, the presence of body odor on individuals makes them an outcast in society. Advertisers use this knowledge to their advantage by developing ads that show a person using deodorant and being recognized as popular. Fear also works into the whole advertising process. Due to the fear by consumers that they will not fit in, they pay close attention to the new ads for the new looks, which gives advertisers more drive to make their ads portray the ideal person. Advertisers also insure that ads are simply informational, but many disagree and believe that they are definitely persuasive. According to Douglas Kellner, a professor of philosophy, as early as the 1920s, advertising critics argue that ads began to persuade Americans, due to the new invention of the assembly lines and the concept of corporations, that buying material The effects of 4 goods was the thing to do. They tried convincing people that spending hard-earned dollars on items that could be hand-made was the new accepted behavior that would enhance their lives.
Advertising essay :: Business Marketing
Because the design of so many of the products of the fashion, cosmetic, and beauty industries creates a "fashionable look" as a selling point, women are constantly bombarded with advertising messages that tell them to change or improve their appearance. The high-fashion models whose images sell everything from clothes to makeup, lingerie to perfume, become the cultural standards of perfection. Ads often promise or imply that through the use of the product, consumers can be more like the thin, flawless models in the ads. As consumer culture inevitably compels women to compare themselves to the hyper-thin, air-brushed icons of beauty, it is no wonder that many women, especially vulnerable teenagers, report high levels of anxiety about their appearance and body image.